Personal Shopping Assistant Blog

“On fleek” throughout century: the evolution of iconic eyebrows over last 100 years (part I)

October 03, 2016


Ultimate rule “The skinnier – the prettier” wasn’t only concerning the ideal body shape during roaring twenties. Just a slim sharp thread, which often was practically invisible .Growing bushy wide brows wasn’t only a clear sign of bad fashion sense, but also an immediate indicator of poor manners and bad education. At the time beautiful actresses from silent movies were the only fashion inspiration and style icons most women could imagine. The most gorgeous, vivid reflection of beauty trends that were valued during that era is, of course, Marlene Dietrich and her eternal charm.


The overwhelming horror of Great Depression irretrievably changed reality for hundred thousands of people and as a result it left a mark on the way women saw their makeup routine. Tragically curved eyebrows became just a tad wider and that combination made them much more expressive, accentuating a deep look. Perfect example – mesmerizing Greta Garbo, whom the whole Checkonbuy team literally can’t stop staring at.


Post- World War II countries cultivated the identification of their women as mothers and family “heart
keepers”. These women did’t have too much time to kill, making sure their eyebrows don’t look a millimeter wider than a thread. That’s when a natural soft shape finally became a thing, legendary resembling in Grace Kelly’s feminine tender look.


"Our life’s a party and everybody is invited!" That’s definitely a right motto to characterize an upbeat mood of society during rock-n-roll fifties! That was an era of carelessness and joy, people started to feel like everything wrong and painful was finally in the past and fashion responded to that luminescent message with plenty of new bright forms, styles and colors. To make their eyebrows really stand out women started filling in the skin behind them with eye pencil, doing everything that's only possible to look like iconic Audrey Hepburn.